Boundaries in business are more than just a way to protect your time—they define the essence of your service, who it's for, and who it isn’t for. They help clients make informed decisions and ensure that you're working in your zone of genius. Without them, both you and your clients may face frustration or disappointment.
Defining What Your Service Is—and Isn’t
When I first started out, I said yes to almost everything. A random request that didn’t fit my expertise? Sure, I’ll figure it out. A project that wasn’t really my thing? I’ll make it work. Spoiler: that didn’t work out so well. Now, I confidently say, “That’s not my area of genius.” And you know what? That clarity has been a game-changer.
For example, my offering, Mirrored Marketing, isn’t for people who aren’t sure what their service is. It’s designed for those who are ready to refine and scale an existing business.
If I wasn’t clear about that upfront, I’d end up with frustrated clients who wouldn’t get what they needed. Setting boundaries like this means the people who invest in my services are prepared, aligned, and ready to get results.
Takeaway: Get crystal clear on what your service offers—and who it’s for. It’s not about turning people away; it’s about ensuring you’re delivering the most value to the right clients.
Communicating What Clients Need to Bring
Boundaries aren’t just about you—they’re also about what’s expected of your clients. If a program requires time, energy, or prep work, that needs to be clear from the start.
I’ve seen it happen before: a client signs up for something, only to realise halfway through that it’s way more work than they expected. Cue frustration—for them and for you. Transparency upfront prevents this.
For example, if your service requires a 5-7 hour weekly commitment, say so. If you need clients to have their offer nailed down before working with you, make that a non-negotiable. This not only sets expectations but also protects your time and energy. Without it, you might find yourself constantly over-delivering or trying to make up for gaps you never agreed to fill.
Takeaway: Be upfront about what your clients need to bring to the table. It sets the tone for a smoother, more enjoyable working relationship.
Helping Clients Make Aligned Decisions
One of my clients added a simple note to her sales page:“Before you buy, ask yourself: Are you making this decision because you think you’re broken and need fixing? This program won’t fix you—it’s here to guide you.”
How powerful is that? Not only did it set the right tone, but it also ensured her clients were entering with the right mindset. I’ve taken a similar approach by encouraging open conversations before someone invests in my services. It’s not about being salesy; it’s about making sure the fit is mutual.
Takeaway: Add a line or two in your sales process to help potential clients reflect on whether your service aligns with their needs—and mindset.
Boundaries Make Your Work Better
Here’s the thing about boundaries: they don’t just protect you—they empower your clients, too. When you’re clear about what you offer, who you serve, and what you need from them, it creates a better experience for everyone involved. Misaligned clients can leave you feeling drained and doubting yourself. Aligned clients? They energise you and remind you why you love what you do in the first place.
Takeaway: Think of boundaries as the secret ingredient to making your work more impactful—and more fun. you offer? What don’t you? What’s required from your clients? And most importantly, what kind of energy do you want clients to bring into your space?
Want me to look at your messaging to see if the boundaries are clear? Book an MOT.
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