In today’s market, it can feel impossible to stand out. Most industries are crowded, and as someone who works in marketing and teaches yoga, I know how overwhelming it can be. But here’s the truth: saturation isn’t the real problem.The real challenge is becoming the one people remember. The one they want to buy from.
So, how do you stand out in a saturated industries? Let’s break it down:
1. Stop Trying to Compete on Noise
Most business owners turn to cookie-cutter tactics—templates, formulas and “proven” strategies. I get it, it’s tempting. But here’s the problem: When you follow someone else’s script, you lose your voice. Your message blends in with everyone else’s.
Take a personal example: I love Birkenstock clogs, but they’re expensive. Every time I scroll Instagram, I’m hit with ads for cheaper dupes. And guess what? They all look the same—different brands, same message. If I wanted a knockoff, I couldn’t tell you which brand to buy because none of them stand out.
If your marketing is generic, you’re just another option in a sea of sameness. You don’t stand out.
2. You Are Your Differentiator
Here’s where most businesses go wrong: they strip their marketing of personality. When your marketing lacks YOU, it becomes just another voice in the crowd. It doesn’t connect. It doesn’t resonate. To stand out, your audience needs to see you—your passion, your story, your reason for doing what you do. The more you infuse your marketing with who you are, the more it resonates and the more people want to hit "buy on it".
That's why in my program, Mirrored Marketing, we focus on creating emotional resonance from the very start. If you’re not connected to your own service—if you’re not excited by it—how can you expect anyone else to be?
3. Speak to the Subconscious
We make 95% of our decisions subconsciously and yet most marketing speaks only to the rational mind (which controls just 5% of decisions). If you’re only speaking to that small fraction, you're missing the mark. This means that to stand out, you need to tap into emotions. People remember how you make them feel, not just what you sell. Emotional resonance builds trust and makes your brand unforgettable.
Here’s another example: I attended a yoga class that was pure magic—the flow, the energy, the vibe. But the instructor couldn’t keep the class going because she struggled with attendance. Her marketing didn’t reflect the experience of her classes. It gave the basics, but it didn’t capture the feeling. Had her marketing tapped into the emotions her class evoked, I’m certain more people would’ve shown up.
4. Create a Ripple of Resonance
People are tired of being bombarded with marketing. They don’t want to be sold to; they want to be understood. They want to be taken on a journey, to feel connected. In a world overloaded with content, creating more noise won’t help you stand out.
The key to cutting through the noise? Depth over quantity. It’s not about creating more; it’s about creating something meaningful. When your marketing has depth—when it reflects your true self and speaks to the emotional core of your service—it resonates. That resonance creates a ripple effect, attracting people who truly connect with your message.
Want to explore this deeper? Listen to the latest episode of The Mirror:
If you want to dive deeper into how to create marketing that resonates, check out Mirrored Marketing. It’s designed to help you connect with your service on a deeper level so that your marketing truly reflects the brilliance of what you offer.
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